Tag Archives: Moneyball

BIM and Integrated Design Top 10 Posts for 2011

2011 was an exciting year for BIM and Integrated Design.

For both my book and blog.

As well as for me, personally:

My book was published in September to great reader response and reviews

In 2011, I created the first-ever musical book trailer video for a BIM book, as well as:

  • Well-received speaking gigs on BIM, IPD, Thought Leadership, Lean Design and Construction at Berkeley, AIA HQ in Washington DC, Northwestern University, IIT and several others in Chicago
  • Not one but two BIM-related articles published in DesignIntelligence
  • Contributed to an article in Residential Architect magazine
  • Had a couple posts featured on Bob Borson’s blog, Life of an Architect
  • Co-founded an integrated AEC school in Chicago
  • Became a Top 10 AEC influencer on social media sites PeerIndex and Klout primarily through my involvement (and your support) on Twitter
  • Began writing a couple articles on BIM and IPD for AIA’s The Architects Handbook of Professional Practice 15th Edition to be released in 2013
  • Grew my consultancy, Deutsch Insights, that I co-founded 12 years ago by working with some of the best universities and BIM experts in the country

But none of this would have happened without you. Readers who continue to visit the blog and engage with its content.

For this and so much more, I thank you.

In case you didn’t catch all of these, here are the top 10 BIM and Integrated Design blog posts for 2011:

36 Arguments for the Existence of BIM

https://bimandintegrateddesign.com/2011/02/24/36-arguments-for-the-existence-of-bim/

Design and construction is made up of two kinds of people: 1. those who see BIM as an evolutionary tool and 2. those who see BIM as a revolutionary process. Or in more familiar terms there are BIM atheists and BIM apologists. Which are you?

How to Learn Revit in 1000 Difficult Lessons

https://bimandintegrateddesign.com/2011/03/01/how-to-learn-revit-in-1000-difficult-lessons/

There’s no getting around it – we each make learning difficult by not honoring the way we best learn.

For AEC Industry, Is Trust the Killer Mobile App?

https://bimandintegrateddesign.com/2011/06/21/for-aec-industry-is-trust-the-killer-mobile-app/

We’re all worried about how we’re going to build buildings when we ought to be focused on building trust.

First Fire, then the Wheel, and now BIM

https://bimandintegrateddesign.com/2011/05/16/first-fire-then-the-wheel-and-now-bim/

Owners didn’t ask for BIM. Nor for IPD. Never did. Not then and not now.

The Perpetual Improvement of Lean Design

https://bimandintegrateddesign.com/2011/01/05/the-perpetual-improvement-of-lean-design/

While much has been written about waste – resources, material, time, money – in construction, relatively little has been written about reducing waste in the design process. Here’s a start.

System Requirements for IPD to Flourish

https://bimandintegrateddesign.com/2011/03/09/system-requirements-for-ipd-to-flourish/

We all know with each release of software the computer system requirements increase. But how about for Integrated Project Delivery (IPD)?

BIM and Integrated Design: the College Curriculum

https://bimandintegrateddesign.com/2011/02/22/bim-and-integrated-design-the-college-course/

MoneyBIMball

https://bimandintegrateddesign.com/2011/10/02/moneybimball/

This movie raises two questions we need to answer: Is it time we honor our inner geek? Is it time we get creative with our data?

2011-12 BIM Conferences

https://bimandintegrateddesign.com/2011/08/12/2011-12-bim-conferences/

The announcement of the launch of BIM and Integrated Design: the college course gets me thinking about the role of BIM and IPD in academia.

Is BIM in 10 Words or Less Still BIM?

https://bimandintegrateddesign.com/2011/09/15/is-bim-in-10-words-or-less-still-bim/

When you pare Revit down, what’s lost in translation? Actually, very little.

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Filed under BIM, BIM conference, collaboration, defining BIM, Integrated Project Delivery, IPD

MoneyBIMball

With Moneyball in theaters, the playoff season in full swing, and the 2003 book by Michael Lewis climbing in standings, data geeks are all the rage.

This fact cannot be lost on architects and others in the construction industry.

In the movie and book, the 2002 Oakland Athletics overlook the former criteria for player selection (brawn, looks and stature) in favor of data and information.

Doing so was unorthodox to say the least. The equivalent of design professionals proceeding with a design based on data over visuals.

But in doing so, the Athletics managed an all-time record winning streak and made the playoffs with the major’s smallest budget.

Which leads us to ask of ourselves two questions:

  • Is it time we honor our inner geek?
  • Is it time we get creative with our data?

Information and Process Builders

In his brilliant undated letter to the profession entitled “BIM ball,” Kimon Onuma’s focus was not on the 3D nature of BIM, but almost entirely on the “I” of BIM:

“Information and data integrated with 3D” models.

Due to the threatening ‘evolve or dissolve’ resolve of the subtitle, this fact was lost on the average reader.

A few cogent lines from the letter tell the story:

  • We charge our clients 6% plus of construction costs to assemble information into documents
  • Most of the knowledge and information that is assembled for a project goes into the lines of a CAD file that essentially has only one use
  • The value in architectural services rests in the knowledge and experience to assemble information and execute projects
  • The only possible solution is to solve this using the technologies available in Building Information Modeling, standards and interoperability.
  • Architects are positioned at the center of the design and construction process not as the “master builder” integrating and organizing all the disparate pieces of the building but now as the information and process builders and coordinators in this process

From this we can deduce that information is at the heart of our evolution as a profession and industry.

Which leads us to ask:

What will we do with the information available to us?

To continue the base hits of visualization and clash detection or home runs of analysis?

Reevaluating Strategies that Produce Wins on the Field

Just as Moneyball 

  • focused on the general manager – our story ought to focus on the BIM manager
  • focused on the team’s modernized, analytical approach to assembling a competitive team – our focus ought to be on the BIM analytics
  • has done wonders for unorthodox analytics – our use of BIM ought to do the same for analysis
  • team used statistics that are relics of a 19th century view of the game – our industry continues to use methodologies for estimating cost and anticipating schedules and predicting accuracy that are relics of centuries past.
  • central premise is that the collected wisdom of baseball insiders (players, managers, coaches, scouts, front office) over the past century is subjective and often flawed – our focus ought to be on the fact that our own collective wisdom has not led to increased value or productivity nor reduced waste
  • isn’t really about baseball or statistics, but about challenging conventional wisdom with data – our understanding ought to be that BIM isn’t about technology, but rather challenging design and construction professionals to use information available to them to increase productivity and reduce waste.

Like the general manager in the movie, it’s time we give the data a long hard look.

Like the 2002 Oakland A’s, we as a profession and industry ought to be re-evaluating the strategies that produce wins on the field.

Anything but a Field of Dreams

There’s a fear that BIM does away with design in favor of data.

This of course couldn’t be further from the truth.

As long as architecture remains an art, it will always maintain the element of the will.

Architectural design is an essay in willfulness.

Design work that is described and then either justified (with information) or rationalized (with pedagogue and agendas.)

Or post-rationalize out in the field.

This last option – our industry’s history up until now – has been anything but a field of dreams.

In 1896, Louis Sullivan asserted:

Form Follows Function

In 2011 (and beyond) in order to reach home:

Firms Follow Information

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Filed under analysis, BIM, BIM manager, BIM organizations, modeling, people, process