What are you doing on August 2, 2010?
That’s the day* Mastering Autodesk Revit Architecture 2011 – or MARA2011 for short – written by the authorial triumvirate of Eddy Krygiel, Phil Read and the inestimable James Vandezande comes out.
I may not know where I’ll be on August 2nd – but I can tell you this.
On August 1st I’ll be waiting in line at the Winnetka Book Coop awaiting the 12 midnight book release.
Winnetka – with its trophy kids and designer dogs – hasn’t seen anything like this since the last Harry Potter book launch.
There’s been not a little online and offline buzz about the meaning and significance of the launch date.
August 2, 2010 is a Monday. Except in leap years, no other month starts on the same day of the week as August. That’s significant.
Also, the book is being released while the Sturgis Motorcycle Rally is being held. That’s too bad for the bikers but gives everyone else an edge.
No Book, No Review, No Business
But if the book hasn’t been released yet – how can I reliably review the book without having read it?
The same way that the book’s authors are giving book signings without the book.
For more on this see Book signing – without the book!
It is apparently possible to not only sign books that haven’t been published but also to talk about books you haven’t read – a practice encouraged in places of higher learning and France.
The French masterpiece How to Talk About Books You Haven’t Read is considered a work of inspired nonsense that answers the question:
What are we supposed to do in these awkward months before books are released in which we’re inclined to talk about a book we haven’t read?
In other words:
How to talk about How to Talk About Books You Haven’t Read if you haven’t in fact read it?
You want to know how I am able to share with you the contents of Mastering Autodesk Revit Architecture 2011 before its publication date?
It’s one helluva story. Here goes.
You may or may not recall that an entire truckload of copies of the new Mastering Autodesk Revit Architecture 2011 book, both weighing and costing an estimated one million pounds, had been stolen just months before the eagerly awaited BIM book was due to appear in bookstores.
The good news is that all of the yet-to-be-sold books have been recovered unscathed – with the sole exception of one copy that had not been accounted for until it became apparent that the “invaluable” (attorneys) prototype was left in a Silicon Valley bar by a disgruntled, as yet unidentified 2D CAD manager and later purchased for an undisclosed sum ($37.78) by Bimodo.com who proceeded to take the book apart page by page to study its substantial innards, dissecting it and posting embarrassing pictures and revealing video detailing its impressive features.
I’d link to the videos but I have to consider this blog’s family-oriented audience.
The authors, who closely guard details about their unreleased books, were too busy disclosing the most minute details of their top-secret book in their blogs to be reached for comment.
As chance would have it I happened to be writing this very post at an adjacent table to the 2D CAD manager in the Silicon Valley bar prior to his call to Bimodo.com –
a call incidentally, shamelessly and stupidly made on the non-functioning prototype of the next generation iPhone that had also been inadvertently left in the same bar
– and was able to observe the following information about the book while he proceeded to make the dastardly, ill-advised call to Bimodo.com on a wall-hung pay phone.
For those who would like to appear knowledgeable about Mastering Autodesk Revit Architecture 2011 prior to its well-anticipated release, read on.
Mastering Autodesk Revit Architecture 2011 Factoids
Due to state laws forbidding the transfer of smuggled books over state lines I can only share with you a small sampling of what’s in store.
This much we know to be true:
The book runs 976 pages**
Each author wrote the equivalent of a 325 page book (Eddy no doubt one-upped with a 326th page)
The book is written in English, unless you are unfamiliar with Revit.
27 Reasons to read the book now, before it comes out
REASON 1: Reading the book now, before it comes out, will give you a competitive advantage over your competition.
When your competition returns in September they won’t know what hit them.
REASON 2: Aug 2 is a good book launch date.
Your competition is on the beach relaxing, sipping margaritas while you’re sailing by on your inflatable-of-choice reading away.
So clear your calendar. Leave August – the hottest month of the year – wide open.
You may want to keep in mind that August is the month therapists are on vacation. I’m only saying.
REASON 3: The authors – likened elsewhere to Ruth, DiMaggio and Mantle (Yankees) and Luciano Pavarotti, Plácido Domingo and José Carreras (Mets) – held nothing back and pulled no punches – in the scribing of their tome.
On August 2nd, you will hold in your hands everything these guys know. Period.
Having given their all, the authors themselves have been reduced to empty shells, mere husks of their former selves. You’re now the keepers of their content – they’re barely haircuts in suits. Enjoy.
REASON 4: For the same reason you work in BIM and Integrated Design – without everything all perfectly worked out.
For the same reason you work in BIM without the assurances of complete interoperability.
For the same reason you work in Integrated Design without signing a right of reliance (you don’t?!)
You find coping mechanisms and plug-ins.
Patches and workarounds.
Patience, faith, hope and confidence that everything will be worked out in time.
Besides, design professionals for a living envision what is not there.
It is one of our core attributes and competencies.
That is what we do.
We don’t need a book to read it any more than we need a building to design it.
Don’t let the pesky detail that the book does not yet exist stand in your way of reading it.
REASON 5: Get a jump start, before the book comes out, and form a study group. In advance – upon return from summer vacation each employee prepares to present a different topic at a lunchtime lunch and learn. Each employee picks a chapter and runs with it. Does the double duty of providing much-needed presentation experience for emerging employees. Until the release date – you can do some prep work – some of the heavy lifting – prepare a work plan, a study plan, look online here at the table of contents to decide where you will focus first. Or read on.
27 Even Better Reasons + 3 Bonus Reasons
Here are all the reasons you need to read this outstanding as yet-to-be-published book – the best book I haven’t read in ages.
Here are all 27 of them from the book’s table of contents
Part I: Fundamentals provides discussions of key BIM and Revit concepts before giving readers a hands-on look at the Revit interface.
1 Beyond Basic Documentation.
2 The Principles of Revit: Tools and UI.
3 The Basics of the Revit Toolbox.
Part II: The Revit Workflow, explores today’s Revit workflows and introduces readers to templates, worksharing, and managing Revit projects.
4 Configuring Templates and Standards.
5 Managing a Revit Project.
6 Understanding Worksharing.
7 Working with Consultants.
8 Interoperability: Working Multiplatform.
Part III: Modeling and Massing for Design dives into modeling and massing and offers detailed information on the crucial Family Editor as well as visualization techniques for various industries.
9 Advanced Modeling and Massing.
10 Conceptual Design and Sustainability.
11 Phasing, Groups, and Design Options.
12 Visualization.
Part IV: Extended Modeling Techniques covers documentation, including annotation and detailing, and explains how to work with complex walls, roofs and floors as well as curtain walls and advanced stair and railings.
13 Walls and Curtain Walls.
14 Roofs and Floors.
15 Family Editor.
16 Stairs and Railings.
Part V: Documentation.
17 Detailing Your Design.
18 Documenting Your Design.
19 Annotating Your Design.
20 Presenting Your Design.
Part VI: Construction and Beyond, the final portion of the book, discusses Revit for contractors and facility managers, working with Revit in the classroom (high school through graduate), virtualization, working with the API, fabrication for film and stage, and advanced, time-saving tips and tricks
21 Revit in Construction.
22 Revit in the Classroom.
23 Revit and Virtualization.
24 Under the Hood.
25 Direct to Fabrication.
26 Revit for Film and Stage.
27 Revit in the Cloud.
There you have it. 27 great reasons to read Mastering Autodesk Revit Architecture 2011 now, before it comes out.
Want three more reasons to make it an even 30? Here are 3 more bonus reasons:
28 Mastering Autodesk Revit Architecture 2011’s focused discussions, detailed exercises, and compelling real-world examples are organized by how users learn and implement Revit, an approach that will resonate with Revit users of all skill levels.
29 The expert authors developed this practical reference and tutorial based on years of experience using the program and training others to do so.
30 Unlike the competition, Mastering Revit Architecture is organized by real-world workflows and features detailed explanations, interesting real-world examples, and practical tutorials to help readers understand Revit and BIM concepts so that they can quickly start accomplishing vital Revit tasks.
DON’T WAIT
For the same reason that many professionals should avoid waiting until things are perfect and all worked-out with their technology before jumping-in, there is no better time than now – before the book is published and distributed – to read this insightful guide.
The release date will come sooner than you think – the future is nearer than you think – so act now.
Click here and free yourself.
If you are an instructor, you may request an evaluation copy for this title.
In the meantime, come August 2 – you will have the immaculate door-stopper and show stopper.
Follow the book on Facebook by checking the book out on the Mastering Autodesk Revit Architecture 2011 Facebook page
And while at it, follow them on Twitter http://twitter.com/masteringrevit
Don’t wait. BIM operators are standing by.
* Important Update: Now you really can read Mastering Autodesk Revit Architecture 2011 before it comes out! I just learned from a very reliable source (the publisher) that this post identified the official announced publication date (when they pop the champagne) as August 2 – which remains accurate – but in fact failed to mention that you can get Mastering Autodesk Revit Architecture 2011 from the Wiley website as early as July 12, and from Amazon very shortly thereafter and at most stores where books are sold by July 26. See comment below for more on this. Do not drink and read.
** The final official tally is 1080 pages – the equivalent of each author having written a 360 page book!
BIM + Integrated Design 
