Tag Archives: architect

What Will You Do That’s Extraordinary?


Architects and others in the AEC industry are well-aware of the forces at work changing the way they go about their business.

Forces brought about primarily by the advent of the computer.

When in all pares down, there are three approaches you can take to participating.

You can work by hand, collaboratively with machines, or allow machines to do most of the heavy lifting.

In other words:

1. Analog

2. Man-machine collaboration, and

3. Machine

While in 2014 it is still possible to design a building and complete a set of documents by hand, you can also add, subtract and multiply on an abacus.

Doing everything by hand is a legacy from a bygone era.

While hand drawing is still a desirable skill to have in one’s toolkit, it’s an unrealistic proposition if you are going to compete in an industry where the only hand drawing is done primarily on tablets.

Working without the tools that are available in our era is an act of protest.

And regret, for living in an age dependent on all things digital. So going analog is no longer an option.

At the other extreme, firms like Aditazz recognize that computers can be put to use to help design projects – and discern the best alternatives – in less time, using less manpower.

An approach that can be especially useful when addressing complex building assignments.

Most architects, engineers and construction professionals today fall somewhere between the two extremes of analog and machine.

They recognize that computers have helped them to become more effective at what they do.

But that computers can’t make all the calls – ethical, contextual – at least not yet.

Working digitally today is a given, even if the AEC industry itself hasn’t become more productive or effective since the 1960s despite the introduction of computers into our workflows.

Computer Aided Drafting/Design (CAD) never lived up to the hype or promise to make architects, engineers and contractors more productive.

In many ways, CAD just became a digital version of what architects had long done by hand.

Even with BIM, when I ask architects how they are being more productive or effective working in BIM, they’ll mention that they create templates for repeatable portions of their projects (for example, in housing, kitchen and bath templates – with rules of thumb, building code and ADA constraints indicated.)

Which is great. A process that should be automated in the near future.

But one wonders if this is just the digital equivalent of the “sticky back” boiler-plate details we used to attach to mylar sheets in our documents back in the 80s?

As the saying goes: Measure twice, draw once – and use it over and over if you can.

Thomas L. Friedman’s column in today’s New York Times discusses Erik Brynjolfsson and Andrew McAfee’s new book, “The Second Machine Age.”

Authors of Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy, their new book reveals the forces driving the reinvention of our lives our economy…and our industry.

The book focuses on three massive technological advances that recently reached their tipping points, advances they describe as “exponential, digital and combinatorial.”

A commenter at the Times website wrote:

A time is coming when most routine tasks can and will be done by computers.

This is really how computers can best support design and construction professionals.

Becoming an architect, for example, was never about aspiring to address routine tasks.

Routine tasks – whether running prints, drafting bathroom or column details – were in the past taken-on by architectural interns.

Today, due to their considerable smarts and technological know-how, these same emerging professionals are working on entire buildings.

They’re the first lookers and early responders inside digital building models.

All the more reason that routine tasks ought to become automated.

Freeing-up design and construction professionals to do what they do best.

The article commenter continued:

What happens then to the average people in the world? Extraordinary people will find ways to take care of themselves, but not everyone can be extraordinary.

Not everyone.

But you can.

You can be extraordinary. In fact, for those who want to work in the AEC industry, it’s a requirement.

Being extraordinary at what you do doesn’t change due to the technology you use.

Being extraordinary is all the more important in the workplace and at the jobsite today.

To distinguish oneself.

To differentiate yourself.

What will you do that’s extraordinary?

Bringing your weaknesses up to a level where they’re not so glaring, where they can no longer trip you up and undermine your career ascension, will only get you so far.

Working on your weaknesses will only make you ordinary.

Not extraordinary.

This year, identify a strength and develop it.

Take it as far as you can.

Seek help. Get training.

Track your progress.

Share your results.

Most AEC professionals today who are gainfully employed are already extraordinary people who are extraordinary at what they do.

The trick is in remaining so.

Heed the words of poet Mary Oliver, and ask yourself:

Tell me, what is it you plan to do with your one wild and precious life?

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7 Reasons to Attend the Symposium on Technology for Design and Construction


Following the overwhelming success and enthusiastic feedback from the 150 plus participants and dozen vendors in the 2011 event, the 2012 symposium will feature even more timely subjects in the industry and provide more opportunities for networking, knowledge-building, and exposure to cutting edge developments.

7 Great Reasons to Attend this Year’s Symposium:

Reason 1: The real advantage in attending an event like this is to enhance your understanding of the current and future role of technology in design, construction, and facilities management from industry experts and those working at the cutting edge of their fields.

Reason 2: Included in the program will be such topics as augmented reality, legal insights on Integrated Project Delivery, GSA’s approach to facility management and technology usage in heavy construction. The assembly of world-class speakers promises to challenge your imagination.  Check out the schedule and presentation abstracts.

Reason 3: AIA continuing education credits will be available. Attend all three days and earn up to a total of 16 CEUs.

Reason 4: Professional discount extended for those who register by Friday, July 20. Architecture, engineering, construction, and facilities management students attend for just $25! Find complete registration fees here

Reason 5: The primary focus of this year’s Symposium is to improve project efficiency by reducing costs, accelerating delivery, improving quality, minimizing risks, and leveraging resources. In the spirit of the event, the presentations will be quick, short, and more concentrated with plenty of time for interactive Q/A.

Reason 6: Location. Chicago, on Northwestern University’s downtown campus on Lake Michigan, near Michigan Avenue. Here’s a map and list of nearby hotels.

Reason 7: All conferences boast the chance to rub shoulders with colleagues in an informal setting. The Symposium affords attendees the rare opportunity to network with researchers, academics, practitioners, software and building developers, vendors, IT professionals and university students working in architecture, engineering, construction, and facilities management – as well as leaders in the industry.

Sponsored by the Northwestern University Master of Project Management Program http://www.mpm.northwestern.edu/, and the newly created Executive Management for Design and Construction program, the 2012 Symposium on Technology for Design and Construction will assemble design and construction researchers, academics, and practitioners to discuss the present state-of–the-art and the prospects for future advancements in this field.

Check out the Symposium brochure.

Detailed information about the Symposium is at www.techforconstruction.com or inquiries can be sent to me, Randy Deutsch, at randydeutsch@att.net.

One last thing: Northwestern University’s School of Engineering would greatly appreciate your mentioning this content-laden Symposium to your colleagues.

Thanks!

The facts: Symposium on Technology for Design and Construction

August 15-17, 2012

Northwestern University, School of Law

Thorne Auditorium

375 East Chicago Avenue, Chicago

www.techforconstruction.com

Again, if you have any questions, feel free to contact me, Randy Deutsch, via email randydeutsch@att.net

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My So-Called Parametric Life

This life has been a test. If this had been an actual life, you would have received instructions on where to go and what to do.                                                                                                         Angela in “My So-Called Life” 1994

Is it just me or has life gone totally parametric? Perhaps only a BIM evangelist, BIMhead or BIMaholic would propose BIM as a metaphor for life. (Guilty as charged.) So, what does it mean to live a parametric life?

It is not, of course, that you are a Revit model or are about to become one. While that is for some a distant possibility, your story – the one you are putting out there, not your life but your so-called life – has become a Revit model. Have you noticed?

Ask yourself this: At any time in your previous life (BB = Before BIM, AC = After CAD) did you ever dream in CAD? Those who used to work in CAD would recognize the scenario where you go home at the end of a long day at the monitor and dream in CAD – dreaming that you are living in a 2D drawing – in a CAD world.

Living a Parametric Life

I am not asking what it means to dream in BIM or what it means to have BIM dreams. To work so hard and for so long in BIM that we start dreaming in…3 dimensions? We already do that and have for millennia. Little more than wearing 3D glasses to bed.

But living in BIM? That’s something else altogether. Living in BIM is something that we’re only now getting around to doing. We find ourselves living in BIM

  • because in some ways we’re well ahead of the technology, processing information and anticipating next moves that leaves the software – however well-intentioned – in the dust.
  • because we recognize some of the amazing things the process accomplishes and we want to model the behavior in our own lives.
  • because we know in our bones that BIM is the future – we get it – and we want to be part and parcel of this future.

We’re told over and over that the software thinks just like us – architects, contractors, whoever. But most of us have discovered, some the hard way, that we have come, over time, to think like the software. Revit doesn’t think like us – we’re thinking like Revit. That’s living in BIM.

I offer these 14 Rules for Living In, Out and Around BIM not as failsafe rules we need to follow – but to bring to our attention things we’re already doing right, right now, and ought to build on as we move forward. In other words, behavior – not buildings – that we ought to be modeling.

14 Rules for Living In, Out and Around BIM

  • Be the interoperability you want to see. The old words don’t apply – learn the new vocabulary and make sure that everyone you speak with understands how you are using these terms. You want to be speaking the same language, make sure you are working on the same page. Until the time comes when models talk with each other, and software speaks fluidly with complete comprehension, take it upon yourself to make sure you are speaking the same language with those you work with, no matter their role on the team. How can we expect our software to be interoperable if we aren’t?
  • A change anywhere is a change everywhere. You get the concept: Work you do in one part impacts the others. Parametrics, of course, is a distinguishing quality of building information modeling (BIM.) As with bidirectional associativity, a change anywhere is a change everywhere. There’s no escaping it – a change made in one place – compartment, area, phase – of your life impacts all the other places of your life. So be careful about what you change – whether your work habits, the way you communicate or how you operate within the team. Whatever you change about yourself will have repercussions throughout. Being parametric implies you’re consistent, you stay on-story, and you’re building not just a model but a brand. No matter how they cut you, you’re the same through and through.
  • Your space-keeper and workaround is someone else’s obstruction. The choices and decisions we make must have integrity because they will be repeated everywhere. What’s worse, you will be judged by the integrity of your information. If you are awaiting information and need to plug something in just to keep the ball moving – notify the team – especially contractors who view missing data as roadblocks, no matter your good intentions or justification. And don’t make a habit of it. Your goal ought to be to see how long you can keep the plates spinning.
  • You can’t step into the same model twice. A model is more like a river than a thing. Your contribution to the building of the model has more to do with the communication of information than the rock-solid enclosure you consider your domain. We’re not designing objects or things (and never really were) – but flows, communicating information to others. The model you jump into and help out on today is not the same model you worked on yesterday – especially if you’re working on an integrated team. The more you can think in terms of systems and flows the better off you’ll be.
  • Run an internal clash detection of your team before starting on the project. Look for supportive personalities, learners, those who are passionate and excited to work, those who enjoy what they do and for whom working in BIM – and ideally on this particular project – was a choice. And weed out the devil’s advocates and other contrarians – unless the criticism is constructive, regularly leading to decisions and action, offering alternatives when one course is shot down.
  • Consistency is king. Aim for an inherent consistency to everything you do. Take LOD. Make sure your team knows what level of detail (LOD) you are modeling to. That each part of the model has the same level of detail. Think of detail in terms of levels – as in levels of detail – that are built upon. A conceptual model ought to have conceptual level of detail throughout the model. Same with a model used for energy analysis, for quantity take-offs and estimating, for fabrication. And so on. Like roughing out a sketch – you start with the basic shapes, then you fill in detail, until the image is fleshed out. So too with the consistency of the information you impart. If you are job hunting – don’t, under your “Reading on Amazon” widget – have the 4-Hour Work Week as your recommended book. It undermines your message. Use LinkedIn’s book section to reinforce your message or let others know what you’re reading – but stay on-message. That goes for your work both in the model and on your team. Don’t say one thing and do another. That’s so CAD.
  • What you see is what you get. Your model is only as good as the information that you put in it. Garbage in, garbage out. There’s no hiding anymore. So be real. There’s no faking it either– who we are and what we do are expected to be real, so be real. Hemingway had what he called a built-in bullshit detector. All the best writers have this. You need to develop or acquire this talent for yourself. And be aware that those working but upstream and downstream from you have their turned up on high.
  • Decisions are consequences. We’re no longer designing objects or things, but courses of action. Our decisions impact others – we need to be aware of the consequences for our courses of action on every facet of  the team and process. Look at every decision you make in terms of whom it impacts both upstream and downstream.
  • While you model the building, model your behavior. Think of each team and project you are on as an opportunity to put in an exemplary performance. You are serving as a role model for others whether you are aware of it or not. And as with raising kids, your behavior – the way you act and perform – is worth 10X the impact of your words.
  • Perform an expectation audit. How you see the model/what you do might be different from how others see it – ask them how they plan on using the model – then try as best you can to accommodate them. Ask the contractor early on how they plan on using the model, what level of detail they would like to see in the model, then try to accommodate them. If money is an issue, discuss being compensated or remunerated with the owner.
  • Play well with others even if your software doesn’t. Another way of saying get in the habit of behaving as though the software does what you want it to do – because the time will come, soon – when it will. You want to be ready for when the day arrives. Better the technology plays catch-up, not you.
  • Your model doesn’t limit itself to 3D. Why should you? Don’t limit yourself to 3 dimensions. What about a 4D you and a 5D you? If you are doing your job and even doing it well you might be selling yourself sort – by a dimension or two. Look for ways you can be contributing beyond your title and role. Because when you work on an integrated team, you are more – much more – than these labels. Yes, you need to perform and do the work that has been assigned to you, your teammates are relying on you for this. Your model isn’t limited to 3D – nor are you. What would the 4D version of yourself look like? But the true value of working collaboratively is the way you keep others – and their focus – in your peripheral vision – just of your own cone of focus. Look for ways to cut time – and save money – for others, and be prepared to make these suggestions before the subjects come up. Always keep an eye on the horizon – and the topic of the next team meeting.
  • Ask yourself: If I was the model what else would I do? What else can I provide that others may need? Your original intention for your model may have been to use the model for one thing – but what if you also used it for a rendering? For an animation? As a database to run energy applications? Similarly – ask yourself: what else can you do or provide that others may need? How else can you push the envelope on yourself in terms of what you can add in the way of value at this time, for these team members, on this project?
  • Are you leveraging the technology of your team? Look around you – at those seated at the table. Do they have certain skillsets, experience or resources that you could leverage to help you to meet and even surpass your goals? You leverage the deep capability of the software and virtual model – why not leverage these same attributes and qualities in those you count on every day to come through for you?

Your turn: Can you think of Rules for Living In, Out and Around BIM that are missing here, that you might add or rules you see that clash with this model?

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