Imagine

Imagine.

A design tool.

For early concept work.

That will allow you to design and do quick analysis.

Via the cloud.

That will allow you to orient and sculpt your building to respond to the environment.

In ways that were difficult or impossible before.

That will allow you to compare different schemes for energy performance.

In just a few clicks.

Without requiring you to cobble together separate programs that don’t play well together.

Imagine

You have at your disposal

– today –

A flexible program that produces conceptual models using both geometric and parametric modeling functionality.

At a time when there’s arguably more need for conceptualizing and analysis than for documentation.

That isn’t too big of a beast to work with.

With a light computer footprint.

That doesn’t ignore our economic competitiveness.

That got us back to basic value added activities.

That focused on keeping productivity on an upwards trajectory.

Imagine you had this program.

Right here, right now, to play with.

Providing you with a number of pre-defined readymade masses for you to drag and drop into your project from the project browser.

So easy to learn that you’ll have it up and running in no time.

BIM LT…Less Filling

Imagine a program that didn’t cause architects of a certain age to demur at the prospect of taking on yet another technology.

When retirement is within their sights.

Architects who can be overheard at night, and arising every morning, reciting:

Please, dear Lord, don’t make me learn BIM.

Imagine an app without all of BIM’s bells and whistles.

BIM reduced to its bare essentials.

For use in the early design stages of architectural design projects.

That let users get their hands dirty

– faster –

With easy to navigate UI that only gradually disclosed its underlying complexity.

A lighter, more agile, less imposing user interface.

Love Means Never Having to Say Vasari

Imagine

An easy to use standalone application.

Built on the same technology as a BIM platform.

An on-ramp gateway for BIM.

Designed for students and young designers.

Anyone who considers himself or herself an architectural designer.

Anyone interested in 3d parametric modeling.

Anyone looking for ways to understand performance-based design.

With energy analysis integrated into the product so you can begin adjusting your design as you go.

Seamlessly exporting to eQuest, Energyplus, and gbXML.

But working equally well for someone who, upon seeing gbXML, would like to buy a vowel.

While designed for students and young designers,

It wouldn’t surprise me if mid-career architects, engineers and designers were this program’s biggest user.

Cost and steep learning curve are often cited as the main reasons for contractors and designers don’t even explore BIM.

These impediments have been removed.

Obstacles cleared. Challenges neutralized.

With Vasari, Less is finally More

To simplify, something had to go.

So detailed BIM modeling tools were removed.

No walls. No windows. No doors.

Those who can’t so much as think without walls will be challenged.

Everyone else, stick around.

It all – as with all great and worthwhile adventures – started as a simple question: What if?

Imagine.

Concocted in a lab by an integrated team.

Technicians who, wanting to see what a small team could do in a short amount of time, used the same process to develop their product as they used to build the headquarters where it was developed.

Software architects using something approximating design architects Integrated Project Delivery.

As with IPD, working with a co-located cross disciplinary integrated design team to increase collaboration, blurring roles to foster innovation, focusing work on a shared information repository, sharing equally in the risk and reward.

IPD in everything but name.

Developing a product that’s BIM at its core.

Revit at its core.

Import and export Revit files directly.

Create complex massing models, put them into Revit, add walls, doors, windows and structure.

Start with Project Vasari and then continue with Revit 2011 to make more detailed models.

Imagine

An easy-to-use, expressive design tool for creating building concepts.

And cloud-based integrated energy and carbon analysis.

So that your designs can be analyzed using the built-in energy modeling and analysis features.

Providing design insight where the most important design decisions are made.

Imagine

If Autodesk created an answer to SketchUp that works seamlessly with Revit.

Watch it here.

And here to see an excellent series of quick start video tutorials of the design and analysis tool.

Download it here.

Available as a free download and trial on Autodesk Labs until May 15, 2011.

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2 Comments

Filed under BIM, collaboration, design professionals, Integrated Design, Integrated Project Delivery, IPD, modeling, process, workflow

2 responses to “Imagine

  1. Pingback: Tweets that mention Imagine | BIM + Integrated Design -- Topsy.com

  2. Its great to see innovation like this. Now if Autodesk would just take SketchUp’s lead and dramatically reduce the price of its software (Think: Software has no manufacturing costs, no distribution costs, tiny marketing costs- mostly R&D….. Isn’t it time to update Autodesk’s business-sales model in line with its software?

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