My iPhone nearly vibrated off the nightstand.
“Mr. Deutsch?’”
Yes?
“I represent a client who is interested in rivet training.”
Revit…
“Is this something you do?”
I explained that I specialize in BIM consulting and what the difference was.
“So you can do this. You wrote the book on BIM, right?”
Thank you but actually there are several excellent…
“Will you come out to California and teach my client rivet?”
When are they looking to start?
Later that week, I found myself driving north from LA along the coast, address in hand. The house was smaller than I remembered from the spread in Architectural Digest.
Miss Jolie? (I almost said Mrs. Smith!)
“Please, come in – excuse the mess, we’re renting – Ellen’s got our old place – while we wait for our new house to be completed. Can I get you something to drink while I get Brad?”
Looking around, I expected to see Oscars or Golden Globes but the place was sparsely furnished, a few architecture photos and sketchbooks piled high on tables, sets of documents strewn across the floor. Not a computer in sight.
“My iMac’s in storage.”
At once both taller – and shorter – than I expected, we shake. He offers me a seat.
“Hey, thanks for coming on such short notice.”
Holding up one of the drawing sets, pointing out the initials “BP” in the title block, I ask: You do your own drafting?
“Always. You can always tell when a double does it. Right?”
We laugh. One drawing set in particular must have had 500 sheets. I try to lift it.
“You see Oceans Eleven?”
And 12 and 13…
“The Bellagio plans?”
Yeah?
“Who did you think drew them?”
Get off!
“Structural and MEP…even the security docs!”
Unreal…
“What they don’t know about me is that I do all my own CAD work. Its true!” He paused, suddenly looking grave. “And that’s the problem…”
Just as I thought: You’re designing your home and want to do it in…
“The house? We’ve actually got someone else on that.”
He cleared his throat, moving a couple inches closer on the divan. Speaking in a whisper:
“I used to be able to show up at a place, say Orleans, and be taken seriously. You know?”
I nodded.
“But now, all of a sudden, you’re not taken seriously unless you can show them that you can do it in BIM.”
I shake my head. Certainly they must make an exception…?
Looking down, shamefully: “I know!”
I hear you…
“So teach me, will you? Teach me Revit. Can you do that for me?”
With all due respect, you must have friends who could…
“Who? Clooney?! The old fart’s still stuck in CAD. Can’t seem to kick it.”
What I…
“And Damon? Jumped on Microstation and never looked back.”
…I think…
“Listen. PBS is thinking about not renewing my sustainability series unless I can show them I got my BIM chops.”
…you need…
“Obama returned my charitable contribution along with a note saying he couldn’t accept it seeing it was ‘CAD money.’”
…to do is…
“And, get this…”
…to learn how…
“They’re thinking of taking away my USGBC award unless I can provide analysis.”
…to put a building together.
Staring at me, incredulous. “What did you just say?”
BIM’s not like CAD. It’s not a drafting tool. Because you’re essentially building the building virtually in the computer before you build it out in the field, in order to work in BIM, you need to know how a building goes together.
“Crap.”
…
Later that day, on my way back to LAX, I realized what he was looking for was something I couldn’t help him with: “Hollywood BIM.”
BIM + Integrated Design 
